SERVICES

M Interactive has a comprehensive set of services designed to help you implement a cost-effective content strategy. We'll work with your organization to integrate content into your overall marketing plan.

Content Creation

Copy Writing M Interactive believes in three main principles when writing copy for our clients. First, we make it a priority to understand our clients and their message so we will stay consistent with their overall brand. Second, we write in a style that is straight forward and easy to understand. Third, we structure our copy appropriately for each individual medium. For example, interactive media requires a layered approach that can be navigated, as apposed to a linear approach used in print and presentations.

Photography / Photo Editing Using photography in a project is often less about taking pictures and more about choosing an appropriate source, selecting the right images, and then prepping those images. The image source used is usually dictated by the subject matter and project budget. Projects may include photos provided by the client, selected from stock libraries or taken by our in-house photographer. When needed, we will use professional studio or on-site photographers.

Media Production

Internet DevelopmentM Interactive develops custom websites and creates formatted emails used in online promotions. We can develop optimized sites for search engine ranking and help with web promotion strategies. Because content comes in all forms, we support multimedia on the web, including audio, video and Flash animation.

Print Production Printed collateral can include many different kinds, however publishing content cost-effectively is usually done using sales sheets, reports and brochures. This doesn't preclude other less content intensive pieces, such as signage that may be needed at trade shows or programs for presentations. Pieces can be printed using offset, digital or desktop printers, and choosing which one depends on the type of piece, the number printed and the budget.

Audio/Video Production Desktop production capability make it affordable to create audio and video for a variety of uses. Audio files and short video clips provide an added dimension to web sites, while attract loops can be run at trade shows from a computer or DVD. Video clips can also be used along with supporting graphics in a presentation.

Flash Development Adobe Flash is a very versatile program that can be used to play video and to create animation or user interfaces. It is used on the web for navigation, animation and video delivery. It can also be exported to DVD or as a computer program to be used as an attract loop or interactive presentation.

Other Services

Presentation SupportPresentations can be enhanced by the use of supporting graphics that go beyond the typical bullet points in a PowerPoint slide show. Images, graphs and even video add emphasis to what a speaker is saying. Reaching a much larger audience is possible through webinars that deliver a presentation over the internet. For a webinar, supporting graphics are essential - as they become the only visual element. And live audio is achieved using a coordinated conference call.

Strategic PlanningM Interactive helps organizations with a variety of strategic planning issues, including:
  • Identifying target audiences and methods for reaching them.
  • Building strong brands that instill credibility with audiences.
  • Driving sales by creating avenues of communication with audiences.
  • Providing metrics that help evaluate the success of individual campaigns.
  • Integrating content marketing initiatives into an overall strategy.

Services That Scale to Fit Your Budget

Specific objectives for every organization differ along with their budget, so we implementation a content marketing strategy that's customized for each individual client. Cost is always a crucial element, but it's also important to maintain quality. That's why we work with your organization to scale the project to your needs, with an option to implement it in a number of discrete phases over time.